How to come up with content ideas for your blog

Last year around December time I had a mini freak out moment when I realized I hadn’t travelled overseas for  two years. I’m a travel blogger who isn’t going to exotic destinations. This made me fall into the deep end of the comparison pool. I was drowning myself by comparing myself to wildly successful travel bloggers and sites such as the culture trip.  In order to reassure myself that I wouldn’t run out of post ideas I wrote a list of blog post ideas. In one sitting I came up with over 400 post ideas.  Calmer and less paranoid that my blog would shrivel up and die I wondered if other bloggers ever struggle with coming up with post ideas. A few minutes later I found buckets loads of Pinterest articles on how to come up with content ideas. I read a few still there was something missing  and that was the doing aspect of creativity which if you bear with me you will read about at the end of this post. This post is geared at bloggers and anyone who writes basically and is feeling stuck. I hope this helps you  out.


How to come up with content ideas for your blog.png

Take care of yourself

The first step to take is to eat well, exercise and sleep well. I don’t always nail all of these, no one’s perfect but if you run yourself down you won’t have the mental ability to be creative.  If you hate the gym like me, then do something else you love doing. For me it’s dance and skipping. I skipped every morning before I injured my knee last December. Now I’m waiting on it to heal properly before starting again. I’m planning on doing Zumba and Hip hop abs because for me a gym is filled with torture devices.  Taking care of yourself means doing things you would want to do.

Exercise is important

Do what you love

Do things that are fun. Having fun makes me come up with ideas. You might not have a million ideas flow out of your head after doing your favourite activity. It will however, put you in a good mood.  Feeling good helps reduce stress and the loop of constantly thinking about how you can’t seem to come up with blog post ideas.  Having fun also makes space for you to have a flash of inspiration.

Aachen Germany
Travelling in Aachen Germany and doing what I love. Exploring and reading maps.

Seek inspiration

Inspiration can be found in different places. If you love reading read I’m not only reading travel blogs and travel themed novels.  I finished reading  24 Hours in Ancient Egypt  by Michael O’Mara. Then I read  On Writing  by Stephen King. And I also finished reading 100 Things every designer needs to know about people by Susan M. Weinschenk this month. I’m currently reading The subtle art of not giving a fuck byMark Manson. Evidently I’m a mega book fan. I read on my way to work on the bus everyday and on my trip back home.

Reading is my addiction


At the moment my work is monotonous which bores me to tears. I’ve accepted this as  I only started last November. I’m hoping that I will get to do more challenging tasks as time goes on.  I listen to music, YouTube videos and podcasts to stop myself from falling asleep at my desk. The daily show by Trevor Noah, SABC news channel, Vice and Vox videos  are the soundtrack to my work week. I also only discovered Maggie Roger’s music this week and the Guilty feminist podcast which is hilarious. Spontaneous chuckles at work aside it does make me deal with work in a much more positive way. Most of what I’m reading and listening to is not blog related. This gives me time to unplug my brain from over thinking about blogging. And once again it opens the doorway to that flash of inspiration.


Research and find your voice

Doing research about travel blogging during my lunch break has become a habit of mine.  I have read up on newsletters, MailChimp and creating e-books. If you haven’t guessed it I’m planning on eventually creating a newsletter. I downloaded a video on Youtube on how to create Instagram highlight covers using Canva. I’m looking at how to create travel infographics. I’m going to use BIRME to resize my images for Pinterest as I haven’t been pinning regularly as my photo sizes need to fit Pinterest specs. I might eventually write about Pinterest sizes and using BIRME if I find that my new Pinterest strategy works for me. My need to pin better led me to seek out information and what I found has the potential to be a helpful article for other bloggers.


Researching so that I can create a proper filing system at my last internship.


Read other blogs. You don’t have to stick to your niche. For me supporting other bloggers is a feel good experience. The added bonus is that it builds up my blog to without me even trying that hard. As a travel blogger there is lots of blog posts out there on travelling. Reading what’s out there can help you generate ideas. But for me personally the key takeaway is to try and give the post my own spin. I use my own photos most of the time in posts. I tell stories and try to provide helpful tips based on my own travels. When I write about my city, Cape Town I realize that many topics have already been covered.

Still my take on topics is different given that I am me. It sounds mushy. I’m certainly not implying that I’m a special magical unicorn whose writing is the best ever. Still my voice isn’t the same. Most travel writing on my city tends to cater to rich tourists and locals. Being a female solo, budget traveller who is an activist with a political studies background allows me to link social issues and travelling together. Once you’ve found your voice it will be easier to come up with blog post topics. If you love coffee and aren’t a tea drinker post about the top 5 coffee spots in your area. Or challenge yourself to drink tea for a month, no coffee  allowed then write about how your tea experiment went.


Write down ideas

I have a excel spread sheet with all my blog ideas. I kind of got a bit paranoid that I’d run out of blog post ideas as I travelled mostly from 2015 to 2016. I travel around my city; I haven’t been able to go on an extended international trip since 2016. This led me to sit down and force myself to go through my travel photos. This sparked ideas as I haven’t written about many of the places I visited yet. Keeping track of ideas are important as you get to make a huge list   when your creativity is at its peak. When you facing creativity block this master list is what you can fall back on.


Split up ideas

After I wrote me list I thought about how I could separate items. So I want to write about Cape Town and its key attractions. This then got me thinking what about “what to wear in Cape Town”, “The best beaches in Cape Town”, “Where to get tea” and “ A chocolate lovers guide to Cape Town”. My first post idea led to many other potential posts brainstorming.


Ask your readers

Have a section on your blog asking readers to give you blog post ideas. Run polls on Instagram , Facebook and Twitter. You can use Instagram stories to ask your readers questions. Use the results from polls to know what your followers like and would like to see on your blog. Admittedly I haven’t done this yet my idea cup is running over for now. Humble brag inserted here ha  ha  I have 402 blog articles in my master list. This excludes the posts which I will update. I may conducted a poll in the future for now I think I’m good on the ideas front.


Read comments

All bloggers should read the comments sections of their blogs. Thanking commentator’s matters its good digital manners. The comments section of your own blog and that of other bloggers can also provide you wonderful ideas on what to post. If people are all asking about how you created a stunning slideshow then you can write a post on how you did it.  You then fill a information gap which your readers are asking you to help them with. This ensures that you will have readers looking to and responding to your post.


Revisit old posts

Updating old posts is important. No one wants to read dated information. It is also good for your blog’s Search Engine Optimization to update your writing regularly. Look at your photos and change them if you can. Find relevant links add them. Create new Pins to add to your post and to Pinterest. Reviving your old post will allow you to see what you may have skipped the first time around whilst writing your older posts. For instance I wrote about Vienna but, found out later that I never read about the coffee culture of the city. I will write a separate post on the love of coffee in Austria someday.


Do things related to your blog

If you happen to be a travel blogger you have to travel. I visit spots in my city and I do lots of free things. This is how I got to write about free things to do in Cape Town.  In order to create a dynamic blog you have to participate in the activity which you are writing about. If you are a film reviewer you have to watch films. If you are an art blogger you have to show readers your art, attend art events, go to galleries and everything else art related.

Stephen King writes about how the most successful writers of our time write about their experiences. Take John Gresham who was a trail lawyer, he now writes fiction novels set in the law field.  His book, The Firm was wildly successful; it got made into a film starring Tom Cruise. King says if you are a plumber who loves science fiction books then write about a plumber on a spaceship. Writing what you know brings truth to your posts. Readers can connect with honesty and people love reading stories which are personal.


Just write until it’s right

All writers bloggers included need to sit down and force ourselves to write. Now you might be thinking thank you for stating the obvious Nikki. But  Stephen King  agrees with me. He has a set writing schedule he aims to write 2000 words daily. King says that “Amateurs sit and wait for inspiration, the rest of us just get up and go to work”. Mark Mason who’s book I’m reading sums it up perfectly he says Action leads to Inspiration which leads to Motivation. “Action comes first”.   Elmore Leonard wrote “I don’t believe in writers block or waiting for inspiration. If you’re a writer, you sit down and write”. I don’t agree in a world without writers block like Leonard. But he has a point you have to write if you call yourself a writer.

Blogging isn’t my day job so I squeeze it in. I can’t produce a post daily. Neither do I want to. I do aim to write a post per week this is a fixed goal. I changed my mind about posting 3 times a week it only led to me publishing sub-par blog posts, which I now have to edit again.  The lesson to my story is, do what is realistic for you. And do stick to it set up a writing schedule for yourself then write. Don’t care about the quality of your writing, free write away. The editing will come later. Be like a Nike slogan and just do it. Doing comes first the inspiration will follow once you’ve committed yourself to doing.

Yoda is wise


As usual thanks so much for reading, I really appreciate you taking time out of your day to read my post.  If you liked this please like it and feel free to comment. How do you come up with your blog post ideas? Do you have any questions or suggestions? Let me know and may you have happy weekend.

Happy travels!

xxx Nikki xxx



  1. ellieslondon says:

    One of my favourite ways to come up with ideas is just to start and write, because like you said, once you start going, even if you are not too keen on the original idea, lots more ideas can stem from it and before you know it you have a bunch of posts all coming from maybe just one trip 🙂 I like to split up posts too 😀

    Liked by 1 person

    1. Great to hear that I’m not the only one who does this 😃 sometimes I want to delete ever word but, then I push on. We have something in common 😁

      Liked by 1 person

      1. ellieslondon says:

        We sure do. I feel like we are not alone in this too x

        Liked by 1 person

        1. Yes we aren’t and I hope you are having a lovely weekend.

          Liked by 1 person

  2. Globetrotting Grandpa says:

    I am the complete opposite. I am certain I am overkilling when it comes to blogs. I have been up for only 11 months and have over 400 posts. I’m too prolific. I think for a long time I was so phobic about creating content that I went the other extreme. I’m doing the state a day thing but after that is over, I see myself easing back. (or at least that’s what I am saying now). I for one would LOVE to see posts about budget things to do around Capetown and the areas around it. South Africa has been on my bucket list for what’s seems an eternity and if I am ever blessed to visit, I won’t have a lot of Rands to spend, so the info would definitely be useful.
    I enjoy reading your posts very much. And especially like your thoughtful and articulate writing style.

    Liked by 1 person

    1. Right now I’m trying to go slower because I found my writing quality was poorer when I posted too often. Your posts have all been high quality. And I enjoy reading your 50 States in 50 days posts. I find them interesting and I’m learning alot by reading them. I will definitely add budget things to do in Cape Town. I’m an intern so I regularly have to make my salary stretch. The upside of being underpaid is knowing alot about free things to do in my city and budget things. Most things in Cape Town are relatively cheap when compared to other tourist cities except for accomodation. That’s the biggest expense for most visitors. When you do ever come and I’m in the city let me know we can grab coffee if you’d like. I love showing off my city. Thanks for your informative comment.

      Liked by 1 person

      1. Globetrotting Grandpa says:

        Thank you Nikki and ditto if you ever come to the midwest usa.

        Liked by 1 person

  3. carmen says:

    You are an excellent writer Nikki! Although my blog is mainly about ethical fashion and lifestyle, it includes my travels. For me, it’s about memories and adventures, like an online scrapbook. I like reading blogs about other topics as well. It’s fun to meet interesting people from around the world. I’m glad we met!

    I teach dance 5 days a week and have a pretty active life so I don’t have time to read as many posts and blogs as I’d like to. Writing and commenting takes time, but it’s part of the fun!

    Keep on blogging and dancing!

    Liked by 1 person

    1. Hi there Carmen I feel you on the busy front. My job is pretty demanding I sent 2000 fundraising messages and have to send 2500 more. I enjoy reading your blog even though I normally stay away from reading about fashion. Your ethical take is refreshing.

      What kind of dance do you teach? I love dancing to but, I’m not a professional. Thank you for making time to read my posts and for commenting. I’m still working on this whole blogging thing. And trying to improve my writing style.

      Thanks again and I will definitely keep on blogging, dancing and keeping an eye on your stylish posts.

      Liked by 1 person

  4. Nicole says:

    Some really good tips here, my blog is still very new and I had such a strong motivation to get it going and then I hit a wall for no apparent reason! I’m going to put some of this into practice today and try and draft some new content, I just need to start writing and see where it takes me like you mentioned! This was a really helpful post 😊

    Liked by 1 person

    1. I’m so happy this post has helped you. Sometimes writers block takes over my mind. Hitting a wall is normal. Thank you for letting me know that you are going to try my suggestion ( : I will keep my fingers crossed that these suggestions will help you. And I will look out for your new blog posts. Have a great day and thanks again for your comment.

      Liked by 1 person

  5. Undine says:

    I used to have a travel blog but then I got health problems that overshadowed everything else. Now I am a specialist in writing about hip surgery recoveries. 😝Three so far and I sure hope that was the last. Writing about traveling is way more fun than trying to get your life back.
    Hope you get to travel more. There is nothing better. I am close to 90 countries.

    Liked by 1 person

    1. My aunt had a major hip surgery and it took her so long to recover. She’s the aunt who makes all my clothes smaller. She sew’s and I’m too ting to even fit in small clothes. I’m sorry about your injury. I do think that you are awesome ha ha without knowing you because you used your painful experience and turned it into a blog. That’s creative thinking. Wow you have travelled a lot. Thank you for taking the time to share your story with me. And wishing me well. I hope your recovery stays on track.

      Liked by 1 person

  6. Undine says:

    What did your Aunt have and how is she doing now?
    I had two labral tears, double stress fractures in my pelvis and after three years of hard work doing physical recovery and feeling like myself again, I broke the whole darn hip and started back at square 1. 🙄

    Thanks for your kind words.

    Here is to good recoveries for people with hip issues and more traveling for you and me. 💝

    Liked by 1 person

    1. I’m not sure but she fell on her side and had to have a piece of metal inserted into her hip. She doesn’t like talking about it. I’m so sorry that it broke again goodness. I got knocked by a car and hurt my knee nothing broke but, I was limping for a month. For me that was awful and I can’t even imagine how tough your journey must have been. You are a inspiration ( :

      Liked by 1 person

      1. Undine says:

        Thank you. 💝


  7. Great suggestions, Nikki. I love that you have an Excel doc with over 400 post ideas! I get a little freaked out too that I’m not traveling much but like you say, there’s tons of past travel to write about, and I’m also spending time as a tourist in my own city. I love enjoying my own backyard!

    Liked by 1 person

    1. Yes I think backyard travel gets underrated often. And there’s so many places I haven’t even been to in my own city. Hope you get to travel more soon.

      Liked by 1 person

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